Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68 Page 69 Page 70 Page 71 Page 72 Page 73 Page 74 Page 75 Page 76 Page 77 Page 78 Page 79 Page 80 Page 81 Page 82 Page 83 Page 84 Page 85 Page 86 Page 87 Page 8836 • Between Turnrows that the seed was in a Cullum Seeds bag. I had no idea before then that Sherman wholesaled seed. There was no one in my immediate area selling seed and I thought I saw an opportunity. It wasn’t long after that I saw Sherman at a wheat growers’ board meeting. I told him I had seen some of his seed at Carter-Cox and asked him that if they could sell his seed, could I sell it because I was interested in going into the seed business. Sherman didn’t really say anything and I thought, ‘Well that must be an older man’s way of answering a younger man, without embarrassing him, who had asked a really dumb question. So I didn’t say much else about it.’ “Time went by and one rainy day a few months later my phone rang. It was Sherman and he asked me, ‘Were you really serious about wanting to get in the seed business?’ I told him I was and he said, ‘Why don’t you come down here tomorrow and talk to me and Carl about it.’ So the next day I drove down to Fisher to meet with them. Once I got there we started talking. It didn’t take very long. Sherman told me if I would build a building he would sell me seed wholesale so I could mark it up $1 a bushel. He let me have the seed on credit and told me to pay him when I sold it. That’s how Delaplaine Seed Company got started. Sherman and Carl took care of me and really nurtured me along.” Early on in the seed business, Sherman realized the importance of advertis- ing. Using the powerful mediums of radio and television, Sherman built on his com- pany’s reputation for quality and integrity. James McJunkins, President/CEO of Farm Credit Midsouth, remembers hearing advertisements for Cullum Seeds. “Those ads flooded the airways. I remem- ber hearing them when I first moved to Northeast Arkansas in the early ‘90s. There are certain ads and certain comments that people make that stick in your mind, and I can still hear his (Mr. Cullum’s) in my mind today: ‘This is Sherman Cullum, Cul- lum Seeds in Fisher and Waldenburg,’ and he would say it really fast, and that made During the spring of 1985, Sherman Cullum launched a tv campaign advocating for farmers. Sherman brought awareness to the price of common grocery store items by highlighting the portion received by farmers, “the middlemen” and sales tax.